Get ready for a front-row seat to the business of sports with Skin in the Game, the weekly sports industry podcast hosted by sports marketing expert John Cimperman and veteran sports business journalist Tim O’Shei. If you follow sports news, sports business trends, or the fast-changing world of NIL, college athletics, pro leagues, and sports media, this show is your essential listen.
Each episode goes beyond the headlines to explain why these developments matter. Skin in the Game breaks down how major sports business decisions ripple through teams, athletes, fans, and communities across North America. From the NFL, NHL, PWHL, WNBA, NBA, MLB, and MLS to college rivalries, high school sports, and the expanding youth sports economy, John and Tim reveal how industry shifts affect competitiveness, revenue, fan engagement, and the future of sports.
Expect in-depth analysis, insider interviews, and expert commentary on the stories driving today’s sports economy—along with new perspectives you won’t hear anywhere else.
New episodes air weekly on BTPM NPR Saturdays at 4 p.m., with rebroadcasts Tuesdays at 11 a.m.
Stream Skin in the Game on-demand on all major podcast platforms, including Apple Podcasts, Spotify, and YouTube.
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Author and journalist Bonnie Tsui joins Skin In The Game for a fascinating conversation about the science, story, and meaning of muscle. -
This week on Skin in the Game, John Cimperman and Tim O’Shei sit down with journalist and author Danny Funt to discuss the explosive growth of sports gambling and what it means for fans, athletes, and the future of the games themselves. -
In this episode of Skin In The Game, John Cimperman sits down with Rick Nadeau of Nadeau Sports to explore what it really takes to grow the game of hockey. -
This week on Skin In The Game, hosts John Cimperman and Tim O’Shei sit down with Phil Andrews, CEO of USA Fencing, and Brad Suchorski, Director of Membership Service and Growth, to explore how the national governing body is expanding the sport across the country. -
In this episode of Skin In The Game, hosts John Cimperman and Tim O’Shei are joined by Sean Gleason, CEO and Commissioner of Professional Bull Riders (PBR), and Linsay Rosser-Sumpter, Commissioner of Premier Women’s Rodeo (PWR). -
In this episode of Skin In The Game, John Cimperman and Tim O’Shei sit down with sports journalist Oren Weisfeld, author of The Golden Generation: How Canada Became a Basketball Powerhouse, to explore how Canada transformed from producing the occasional NBA player into a global basketball force. -
Hosts John Cimperman and Tim O’Shei sit down with three-time Paralympic gold medalist Adam Page, training center director Miguel Azcarate, and sports performance coach Dr. Jason Rich for a powerful conversation about sacrifice, deliberate practice, pressure, and mental resilience. -
Entrepreneur and sports memorabilia pioneer Brandon Steiner joins Skin In The Game for a conversation about building businesses, preserving sports history and turning passion into purpose. -
Former NFL Players Association Executive Director DeMaurice Smith joins Skin In The Game for a candid, wide-ranging conversation with hosts John Cimperman and Tim O’Shei about power, labor, and the true business of professional football. -
In this episode of Skin In The Game, hosts John Cimperman and Tim O’Shei sit down with Steve Mesler, Olympic bobsled gold medalist and founder of Mesler Performance Group, for a deeply honest conversation about success, identity, and life after elite competition.
