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Skin in the Game

Marketing Trends with Terry Lefton

Published September 13, 2024 at 6:00 PM EDT

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On the third episode of Skin in the Game, John Cimperman and Tim O'Shei talk about the incredible rise of tennis pro-Jessica Pegula and gain insight on national sponsor trends in sports from Sports Business Journal's Terry Lefton, whose future marketing predictions include companies in the EV and weight loss drug business.

Skin in the Game | Season 1

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