The Branding Game with Ed O’Hara

This week on Skin in the Game, John Cimperman and Tim O’Shei sit down with branding legend Ed O’Hara, founder of SME Branding. With over three decades of experience shaping identities across the sports, entertainment, and consumer industries, Ed shares the creative and strategic thinking behind iconic logos and rebrands. From the research that fuels design decisions to the critical moments when a brand needs a refresh, this episode explores the wins, the missteps, and the lessons learned from both. Whether you’re a die-hard sports fan or a brand geek, this one’s for you.