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Skin in the Game

Making the Most of Sports Arenas with Peter Luukko

Published March 8, 2025 at 4:00 PM EST

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Mariann Do

This week, hosts John and Tim welcome Peter Luukko, Co-Chairman of the Oak View Group Arena Alliance, for a deep dive into the game-changing strategies reshaping event booking. Learn how his work transforms traditional sports arenas into year-round economic engines that boost local communities and redefine fan experiences.

Skin in the Game | Season 1

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