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All About Analytics with Mike Lewis

Why are Buffalo Bills fans ranked 17 (up from 25) on a recent report, and will they ever get to #1? On episode two of Skin in the Game, John Cimperman and Tim O'Shei crunch the numbers with Mike Lewis, host of the Fanalytics Podcast and Professor of Marketing at Emory University.

Skin in the Game | Season 1
Latest Episodes
  • On this episode of Skin In The Game, John Cimperman and Tim O’Shei welcome longtime sportswriter and author Lyndsey D’Arcangelo, who built a career telling the human stories behind athletes and helping launch The Athletic’s WNBA coverage.
  • On this episode of Skin In The Game, John Cimperman and Tim O’Shei welcome psychologist and lifelong Philadelphia Eagles fan Dr. Patrick McElwaine to explore the psychology behind sports fandom and why our favorite teams can become such an important part of our identity.
  • On this episode of Skin In The Game, John Cimperman and Tim O’Shei welcome entrepreneur, investor, and author Chantell Preston, one of the owners and founders of the League One Volleyball San Francisco Signal, to talk about why she believes professional volleyball could be one of the next big growth stories in sports.
  • This week on Skin In The Game, John Cimperman and Tim O’Shei sit down with Jon Solomon, Research Director for the Aspen Institute’s Project Play initiative, to examine what the research tells us about the state of youth sports in America.
  • This week on Skin In The Game, John Cimperman and Tim O’Shei sit down with sports and labor attorney Michael Elkins, founder of MLE Law, to examine the rapidly changing relationship between athletes, teams, schools, and leagues.
  • This week on Skin In The Game, John Cimperman and Tim O'Shei sit down with business leaders Bill Maggio and Jordan Levy, two trusted advisors who worked behind the scenes during negotiations for the Bills' new stadium.
  • This week on Skin In The Game, John Cimperman and Tim O’Shei look at the impact of the world’s biggest sporting event from two very different perspectives.
  • This week on Skin In The Game, John Cimperman and Tim O'Shei welcome acclaimed Canadian author David Macfarlane to discuss his latest book, On Sports. From the overnight explosion of sports gambling and billion-dollar revenues to a growing emphasis on entertainment over athletic excellence, Macfarlane claims that today’s sports have fundamentally changed fan experience.
  • This week on Skin In The Game, John Cimperman and Tim O'Shei welcome Rusty Howes, founder of Pickleball Channel, for an inside look at the explosive growth of America's fastest-growing sport.
  • This week on Skin In The Game, John Cimperman and Tim O'Shei welcome Bruce Popko, President of New Era Cap, the Buffalo-based company that has become a global leader in licensed sports headwear and apparel.