One glance at Visit Buffalo Niagara's website finds three simple words on the homepage: "Buffalo owns winter."
Visit Buffalo Niagara President and CEO Patrick Kaler says the group has embraced Buffalo's reputation for snow. The agency is sponsoring a social media winter photo contest. They're looking for the best of Buffalo this winter.
Contestants are asked to enter their photos on social media with the hashtag #WinterBUF.
Every Friday in January, Visit Buffalo Niagara will announce a winner on its social media pages. Winners will have their photo posted for the week on the marquee outside of the Buffalo Niagara Convention Center.