By Eileen Buckley
Amherst, NY – Tops Markets is partnering with the Buffalo Bills and PLB Sports in selling the new cereal featuring wide receiver Terrell Ownes. First there was Kelly Crunch, then Flutie Flakes, but now there are TO Honey nut frosted oats.
Owens hasn't even played an official game as a Buffalo Bill, but his face is already on a box of cereal. Tops spokeswoman Katie McKenna says the limited edition collectors box of the TO'S toasted oats are now on sale at all their stores.
But at Tops Market at the University Plaza in Amherst, consumers were walking right buy the display of the TO cereal until we pointed it out.
Click the audio player above to hear Eileen Buckley's story now or use your podcasting software to download it to your computer or iPod.