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Beanie Babies

NPR
Published March 14, 1997 at 12:00 AM EST

Linda talks wtih Frank Reysen (RYE-sen) Jr., the editor of Playthings Magazine. They discuss the popularity of the Beanie Babies toys, and the marketing trends that industry-watchers follow, trying to predict what will be the next big hit in the world of toys.

Copyright 1997 NPR