By Mark Scott
http://stream.publicbroadcasting.net/production/mp3/wbfo/local-wbfo-671900.mp3
Buffalo, NY – A study by researchers at the University at Buffalo and Cornell University finds a company's stock tends to rise in the days after the Super Bowl if viewers liked their ads.
Researchers examined more than 500 commercials dating back to 1989 in preparing their study. Kenneth Kim, an associate professor of finance at UB, says he finds it surprising that people would buy a stock based on a TV commercial rather than on the firm's long term value. He joined us on the phone from his North Campus office.
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